Privacy Policy
Updated & Effective: August 7, 2023
This Privacy Policy (this “Policy”) presents our privacy practices, so you understand when and how personal information is collected, used, disclosed, and protected.
This Policy applies to information collected by Festival Fun Parks, LLC, a Delaware limited liability company doing business as Palace Entertainment, and the parks and properties owned or operated or managed by Palace Entertainment (such parks and properties are hereinafter each a “Park and collectively referred to in this Policy as “Palace,” “we,” “us” and “our”) and by Palace’s parent company, Parques Reunidos Servicios Centrales, S.A., including through our websites, mobile applications, services, at our Parks, retail locations, and other online or offline offerings operated by or on behalf of Palace (the “Services”).
Please review this policy to understand how we handle your information. If you do not agree to this Privacy Policy, please do not use the Services.
INFORMATION WE COLLECT
The information we collect about you depends on the Services you use, how you use them, and the information you provide to us. We collect information in three main ways: (1) information you choose to provide to us through the Services; (2) information we collect automatically through technology when you use the Services; and (3) information we collect from other sources.
Please note, we may de-identify information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of de-identified information is not subject to any restrictions under this Privacy Policy, and we may use and disclose it to others for any purpose, without limitation.
Information you provide us
When you use our Services, you may choose to provide certain information to us. For example, we collect information directly from you when you purchase a ticket to a Park, sign up for our newsletters, make a purchase at a Park, contact us with comments or questions, participate in surveys, or otherwise communicate and interact with us. Depending on the Services or Park, this information may include:
Automatically-Collected Information
We automatically receive certain types of information when you interact with our Services online. For example, when you visit one of our websites, our systems automatically collect your IP address, the type of browser you use, device IDs and characteristics, platform type, advertising identifiers, operating system, and the state or country from which you accessed the Services. Information may be automatically collected through the use of “cookies” which are discussed further below. We may also collect and analyze usage information about your browsing behavior, such as IP address information, entry and exit points for a website, page views, the date/time you visited one of our websites or opened one of our emails, impressions, and similar information.
Information Collected from Other Sources
We may receive information about you from other sources, such as others who invite you to the Services or from whom you buy your tickets or make travel arrangements, travel partners, marketers, social network services, and other parties. If you interact with our ads or profiles on a third-party website, application, or social media platform (such as Facebook, Instagram or X), we may receive information about you from that third-party site, application, or platform, depending on the third-party’s data practices and your privacy settings on that platform. Palace is not responsible for the content or practices of third-party websites, applications, or platforms. We urge you to read the privacy and security policies of any third-party websites, applications, or social media platforms you choose to use.
USE OF YOUR INFORMATION
Palace may use the information we collect in the following ways:
To provide the Services, such as by processing your purchase, issuing tickets and passes, and administering our websites.
o communicate with you about our Services, including by sending information about Services you have purchased, communicating changes to our terms, conditions and policies, providing customer service assistance, and responding to your inquiries and requests for information.
For marketing and advertising purposes, including sending announcements and updates about our Services, providing you with information about promotions from us and our partners and information about upcoming events, and providing advertisements about our Services on other site and services (as described in more detail below).
To improve our Services, including bug detection and error reporting, to understand how users interact with our Services and advertisements, perform research and analytics, and to test and create new features and services.
To personalize your experience and customize the Services, such as delivering relevant content and recommending features through our Services.
DISCLOSURE AND SHARING OF INFORMATION
We may disclose and share your information in the following ways:
Affiliated entities. We may share information with our parent company, Parques Reunidos Servicios Centrales, S.A., and any of our affiliate companies to deliver the Services, operate our business, and improve our Services and your customer experience.
Service providers. We may disclose information to third-party vendors that we engage to assist us in providing our Services and operating our business. These services include, but are not limited to, customer service, payment processing, shipping, marketing, product design and development, analytics, data storage, security, fraud prevention, and legal services. These service providers are permitted to access and use your information for purposes of performing services for us or to comply with applicable legal requirements.
Third Party Businesses or to Provide Co-Branded or Jointly Offered Products and Services. Some of our Services may from time-to-time work with another brand or other third party, to offer services, products, events and promotions on a co-branded, sponsored, or cross-promotional basis. The information you provide in connection with such Services may be collected directly by, or shared with the third party. These third parties will use your information in accordance with their own privacy policy.
Legal and safety purposes. We may disclose the information we collect about you if required to do so by law or in a good faith belief that such disclosure is reasonably necessary to: (a) comply with legal process (for example, a subpoena or court order); (b) defend or enforce our legal rights, such as by enforcing Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations; (c) protect or defend the rights, property, or personal health and safety of Palace staff, partners, users, customers, service providers, or the general public.
INFORMATION RETENTION
We retain information for the period that we find necessary to fulfill the purposes outlined in this Policy, unless we believe a longer retention period is required or permitted by law.
SECURITY
We use a variety of technical, physical, and organizational security measures designed to protect against unauthorized access, alteration, disclosure, or destruction of information. However, no security measures offer complete protection. As such, we cannot guarantee the security of your information.
ONLINE ADVERTISING
We may use third-party advertising technologies that allow for the delivery of relevant content and advertising on our websites and other websites you visit. The ads may be based on various factors such as the content of the page you are visiting, information you have shared such as your age and gender, your searches, demographic data, and other information we or other sites have collected from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.
Third parties may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We also allow other third parties (e.g., ad networks and ad servers) to serve tailored ads to you on our websites and other websites and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the websites. We sometimes provide site visitor information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites.
We neither have access to, nor does this Policy govern, the use of cookies or other tracking technologies that may be placed on your device you use to access the Websites by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt Out, the Digital Advertising Alliance’s Consumer Opt-Out, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
CHILDREN’S PRIVACY
We do not knowingly collect information from children under 13. If we become aware that we have collected data without legally valid parental consent from children under an age where such consent is required, we will take reasonable steps to delete it as soon as possible.
CONTROLS AND CHOICES
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. Your legal rights to exercise such controls and choices vary based on the laws of your jurisdiction. These controls and choices include:
Marketing email
You can opt out of receiving marketing messages from Palace by clicking the “unsubscribe” link at the bottom of any marketing email sent by us. Please note, opting out or unsubscribing will not prevent you from receiving communications about your transactions, service updates, or other important notices such as changes to our terms and policies, which are not marketing in nature.
SMS alerts
To opt out of SMS alerts from Palace, text STOP to 30912.
Requests regarding your personal information
Depending on your jurisdiction of residence, you may have certain rights with respect to your personal information, including the right to correct, amend or delete your personal information. If you would like to exercise your rights under applicable law, please email us at PrivacyPolicy@palaceentertainment.com with “Request for Privacy Information” in the subject line and in the body of your message. We may request additional information to verify your identity and will respond to your request as required by applicable law in your jurisdiction. Please allow us a reasonable time to respond to your inquiries and requests.
Do Not Track
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, which is why we describe a variety of opt-out mechanisms above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.
Australia
Notwithstanding clause 3 above, we may disclose your personal information to overseas recipients, including, but not limited to, the following countries: United States, Spain. Your personal information may be processed in an overseas country from Australia. You agree to the transfer, storage and processing of your personal information in a country other than Australia, and you agree that we will not be liable for the acts or practices of those overseas parties in how they handle your personal information.
Individuals in Australia may access their personal information and seek correction of such information held by us. You also have a right to complain about any breach of the Australian Privacy Principles. If you would like to access or correct the personal information we hold about you, or if you wish to make a complaint about our privacy practices, please contact us at: PrivacyPolicy@palaceentertainment.com.
UPDATING THIS POLICY
We may revise and update this Policy from time to time, such as if our practices, technology, or Services change, or if there is a change in applicable law. Updates to this Policy will be posted on this webpage, and we will notify you of material changes to the policy where required by applicable law.